Built in academia. Market proven.
The PAM survey was developed through Rasch analysis and classical test theory psychometric methods. It’s uni-dimensional in that it taps into an overarching construct: being in charge of one’s own health. As such, the PAM survey is not designed to assess behaviors in isolation, but instead recognizes that people who feel “in charge” of their health engage in a whole constellation of behaviors. And unlike many assessment tools that create segments that are not formed along a continuous scale, the PAM segments individuals along an empirically derived measurement continuum that acts like a ruler.