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Insignias approach to Consumer Health
Activation is based upon four core principles:
1. Measurement at the starting point
2. Segmentation grounded in research and easily put into practice
3. Tailored support based on a consumer's health status and level of activation, and
4. Re-assessment to document change and identify opportunities for improvement

Central to this model is the need to gain a better understanding of a consumer's self-management competencies. Traditionally, consumer health profiles have been developed with medical encounter data (such as claims data and pharmacy data), along with self-reported information (such as health status, exercise habits, and eating habits), as gleaned from a health risk assessment. What this profile lacks is an understanding of what is driving these behaviors, as opposed to merely tracking behavioral deficits. The Patient Activation Measure™ (PAM™) assessment tool provides this quintessential insight and enables care support to be more effectively tailored to a consumer’s level of skill, knowledge and confidence.
PAM-Tailored Support
The ability to measure patient activation and the behaviors associated with activation enables the more effective tailoring of healthcare support. Starting with appropriate goals that fit a consumer's level of activation, and increasing activation step by step, a person can experience small successes and steadily build the confidence and skill for effective self-management. Consumers who manage their health experience fewer functional declines, exhibit more positive self-care behaviors, and utilize less healthcare. Insignia clients LifeMasters and Washington State Aging and Disability Services Administration have demonstrated improved outcomes and lower utilization by integrating the PAM survey results into their coaching programs.
Empirical Validation >
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