Craig Swanson
Insignia Founder. Craig has spent his career developing strategic and operating infrastructures that enable consumers to drive industry change. Craig co-founded Definity Health in 1998 and served in several leadership roles up to the company’s sale to United HealthGroup in December of 2004. Positions included Chief Financial Officer, Strategy and Corporate Development Lead and Head of Operations.
Prior to Definity, Craig worked as a Manager for Deloitte Consulting within the healthcare and communication industry practices. His strategy and M&A clients included leading organizations such as Kaiser Permanente, Blue Cross Blue Shield, Bell Canada, and MCI. Craig serves on the board of the Minnesota chapter of the Nature Conservancy.
After leaving Definity in February, 2005, Craig along with Chris became a founding partner of the Sequoi Group and served as managing director for the organization.
Craig holds a masters degree in business administration from the University of Minnesota’s Carlson School of Management, and completed undergraduate studies at the University of Vermont.

