Chris Delaney

Insignia Founder. Prior to Insignia, Chris was Chief Marketing Officer for Definity Health.  Definity pioneered consumer-driven healthcare model and account-based HSA and HRA health benefit designs, as well as a host of Web-based consumer health innovations centered on personalization.  After Definity’s acquisition by United Healthcare, Chris became a founding partner of the Sequoi Group, a consultancy specializing in consumer-driven healthcare.  He has served as an advisor to various healthcare organizations, including Healthline, a leading health website and pioneer in medically-guided Internet search, AdherenceRx and the New England Healthcare Institute (NEHI).

“Habit is habit. It is not to be flung out of the window by anyone, but coaxed down the stairs a step at a time.” – Mark Twain

Prior to Definity, Chris spent 12 years in executive level brand management positions with The Pillsbury Company, Health Valley Foods and Dreyer’s & Edy’s Grand Ice Cream managing and developing brands with more than $5 billion in revenue.

Chris holds a masters degree in business administration from the University of Minnesota’s Carlson School of Management, and completed undergraduate studies at Occidental College in Los Angeles.