Insignia Health

Making it great since 2006. And we’re just getting started…

About Us


Our story begins in 2006 with the technology transfer of the Patient Activation Measure® and related works from the University of Oregon to Insignia Health. The development of PAM® was led by Dr. Judith Hibbard, collaborator Dr. Bill Mahoney and other university colleagues.


Our support of academic health research and our history of innovation in healthcare continue today with PAM being used in hundreds of research studies across the globe. Over 300 independent, peer-reviewed research studies have been published to date. This foundation of research informs our understanding of how activation drives consumer behavior, empowering individuals to better manage their health.


As individual health activation increases, costs go down, and quality and satisfaction improve.  Our mission is to change the world of healthcare to be activation-focused.  This is an audacious, but achievable, goal with PAM as the anchor to this effort. We would love for you to join us in our global health activation journey.

Portland Office

One SW Columbia Street, Suite 700 
Portland, OR 97258 USA

Minneapolis Office

10900 Wayzata Boulevard, Suite 810 
Minnetonka, MN 55305 USA


Chris Delaney

CEO and Co-Founder

Craig Swanson

President and Co-Founder

Judith Hibbard

Lead PAM Inventor and Chief Researcher

Dan Porter

V.P. of Product Development

Steve Christianson

V.P. of Client Services

Jim Honish

Senior Director, Marketing

Brian Fanslau

Director of Technology

Karl Fischer

V.P. of Business Development