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The company’s leadership team brings together
a wealth of healthcare experience from the academic, public
policy and commercial sectors. It is with this blend of talent
and experience that the company is further developing the
Patient Activation Measure™ (PAM™) and activation products
based upon the PAM™.
Chris Delaney
Chris has spent the last 20 years understanding
consumer needs and translating these insights into successful
consumer products. He served as Definity Health’s Chief
Marketing Officer from 1999 through the company’s sale
to United HealthGroup at the close of 2004. Definity was the
first and largest provider of consumer-driven health plans,
and a pioneer in account-based products and consumer health
activation. More>
Craig Swanson
Craig has spent the last 20 years developing
strategic and operating infrastructures that enable consumers
to drive industry change. Craig co-founded Definity Health
in 1998 and served in several leadership roles up to the company’s
sale to United HealthGroup in December of 2004. Positions
included Chief Financial Officer, Strategy and Corporate Development
Lead and Head of Operations. More>
Judy Hibbard, DrPh
Dr. Hibbard is a Professor of Health Policy
at the University of Oregon, lead author of the Patient Activation
Measure™, and a recognized international expert on consumerism
in healthcare. Over the last 25 years she has focused her
research on consumer choices and behavior in healthcare. Her
research interests examine such topics as: how consumers understand
and use health care information, how health literacy affects
choices, enrollee behavior within consumer-driven health plans,
and assessments of patient and consumer activation. More>
Susan Prows, PhD, MPH
Susan’s experience includes a unique blend
of academia, public policy and commercial endeavors. Currently, she is a faculty member for the Robert Wood Johnson Foundation's Aligning Forces for Quality (AF4Q) initiative -- providing research and technical assistance to the 14 grantee communities throughout the US. She teaches an introductory public health course to undergraduate students at Western Oregon University. Before
joining Insignia, Susan served as Research Director and Program
Manager for Oregon Health & Science University's Program
for Medical Innovation. More>
Bill Mahoney, PhD, PAM co-inventor
Dr. Mahoney is a recognized leader in the measurement and evaluation of consumer health behavior. He has developed or co-developed leading measurement instruments including the Patient Activation Measure, the Care Transition Measure, the Team Development Measure, the Ambulatory Medication Safety Culture Measure as well as measures of subclinical depression, physical function, workforce engagement, hospital and clinic patient-centered care. More>
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