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Dr. Hibbard is a Professor of Health Policy
at the University of Oregon, lead author of the Patient Activation
Measure™, and a recognized international expert on consumerism
in healthcare. Over the last 25 years she has focused her
research on consumer choices and behavior in healthcare. Her
research interests examine such topics as: how consumers understand
and use health care information, how health literacy affects
choices, enrollee behavior within consumer-driven health plans,
and assessments of patient and consumer activation.
Dr. Hibbard advises many health care organizations,
foundations, and initiatives such as Bridges to Excellence.
She serves on several advisory panels and commissions, including
the National Advisory Counsel for AHRQ, the National Health
Care Quality Forum, JCAHO, United Health Group Advisory Panel,
the Research Advisory board for NCQA, and an advisory board
for the Robert Wood Johnson Foundation.
She is the author of over 85 peer-reviewed publications.
Her recent work appears in issues of Health Affairs, Medical
Care, and Health Services Research. Dr. Hibbard holds a masters
degree in Public Health from UCLA and a doctoral degree from
the School of Public Health at the University of California
at Berkeley.
E-mail: jhibbard@uoregon.edu
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