|
The last six years have seen the emergence of
a healthcare marketplace that is increasingly oriented towards
giving consumers greater control over their health. This marketplace
has seen such innovations as consumer-driven health plans,
health savings accounts, and significantly greater cost and
quality transparency. However, questions remain: Are consumers prepared to capitalize
on this shift, particularly the lowest activation consumers
who also consume the vast majority of healthcare? Moreover, are
healthcare organizations prepared to tailor support to the
self-management competencies of their lower activation members?
Insignia Health was formed
in 2006 to help consumers develop the behaviors that are
crucial to becoming more active and effective members of their
own healthcare team. The company’s efforts are anchored
by the Patient Activation
Measure™ (PAM™) self-assessment tool. With behavioral insights garnered from
the PAM™, healthcare organizations can better understand their
members and tailor care accordingly in an effort to
increase patient activation. Additional tailored
coaching and self-care resources are available from Insignia
to help in this endeavor.
The Activated Consumer
Consumers are more likely to make
good decisions and take more actions to promote their own
health if they are engaged, informed, and feel confident that
they can take care of themselves. The Patient Activation Measure™ research
over the last four years bears this out. Those who have the skill and confidence to take on their personal health
challenges experience fewer
health crises and functional declines. This translates to
better health, and more effective and efficient use of
healthcare resources.
|
